Havana Nines

Client
Havana Nines
Deliverables
Vintage Apparel & Gift Program: Program branding, apparel design (3 seasons), labels, accessory product design, package design, print catalog layout, pre-production mock-ups, & final production files

Havana Nines wanted to create a gift program with a vintage Cuba twist. A retailer of men’s fashion, Havana Nines manufactures and sells high-end Caribbean-inspired menswear. Definition created and branded a line of vintage Cuba-inspired t-shirts and caps, providing them with a lower cost offering, complementing the higher priced menswear in their stores. The first […]

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University of Florida

Client
University of Florida
Deliverables
Custom Flash-based Reusable Learning Objects (RLOs) for online use.

UF wanted to create a custom learning experience online. Using an online educational platform called EcoLearnIt, University of Florida presented us with the challenge of creating 3 Reusable Learning Objects (RLO’s), using course material covering spatial navigation. These custom RLOs are essentially Flash-based multimedia presentations featuring interactivity, animation, video, and audio narrations. The look & […]

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Homestead Fraternal Order of Police

Client
Homestead Fraternal Order of Police
Deliverables
Website, custom job management system

Homestead FOP wanted the ability to manage their off-duty police jobs online. Accustomed to using an old-fashioned bulletin board method of posting and signing up for jobs, the Homestead Fraternal Order of Police wanted to take a more modern and accessible approach. Definition built them a custom website using a content management system, implementing a […]

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Tropical Fruit News

Client
Tropical Fruit News
Deliverables
Magazine layout, brand identity

Tropical Fruit News wanted a fresh and professional new look. TFN is a bi-monthly publication targeted to growers, researchers and enthusiasts of tropical fruit. It is a project of the Rare Fruit Council International. Definition began working with RFCI in January of 2008 and reshaped the identity of the magazine. With a fresh new masthead […]

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Gables Fitness

Client
Gables Fitness
Deliverables
Website Design

Gables Fitness asked us to take their website to a new level. No stranger to e-marketing, Gables Fitness co-owner and fitness trainer, Glenn Greer, wanted a new web platform to go along with his company’s rebranding. The company’s old site allowed him to post and edit content, but the look and formatting of the old […]

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Tropical Fruit Growers of S. Florida

Client
Tropical Fruit Growers of South Florida
Deliverables
Brand identity, marketing materials

TFGSF wanted to recreate their brand identity. A collective of tropical fruit growers in South Florida had received grant funding to help market and create awareness for locally grown fruit. Dealing with politicians and  large grocery retailers, TFGSF wanted an identity for their organization that would help them be taken seriously. With the need to […]

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B/E Aerospace

Client
B/E Aerospace
Deliverables
Corporate Run T-shirt Design

B/E Aerospace asked us to help them stand out at the Corporate Run. Having just undergone a merger and subsequent rebranding, B/E wanted a Corporate Run t-shirt design to tie in closely with the new branding.  Definition worked closely with them and carefully crafted a design that captured the spirit of the run, while emphasizing […]

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Trifecta

Client
Trifecta Gear, Inc.
Deliverables
Brand Identity, men's and women's apparel line, team triathlon skinsuit design, website and marketing materials.

Trifecta came to us as a blank canvas. An entrepreneurial triathlon racing team wanted to create a multi-tiered brand reflecting their competitive, fixed-gear riding lifestyle. We defined the Trifecta brand from the ground up, carefully developing their brand identity, apparel line, team racing gear and website. We designed Trifecta to be a movement, with trifectagear.com […]

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Nephron Corporation

Client
Nephron Corporation
Deliverables
Brand identity, print stationery and website.

Nephron wanted a clean and conservative approach to their brand identity. Their goal was to launch a medical recruitment business with an inviting and professional looking brand. We meticulously developed the Nephron brand identity, with a symbolic emphasis on connectivity.  From the company logo and print stationery to the brand’s website, the converging arrows subtly […]

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City Year Miami

Client
City Year Miami
Deliverables
Marketing Committee member, social media strategy and implementation, 2010 gala campaign concept and design of related materials

The dropout rate in our community’s schools has reached an alarming level. Acknowledging that the youth of today are the leaders of tomorrow, Definition proudly supports City Year Miami for their impact in our underachieving public schools and the community as a whole. An active member of their marketing committee, Definition is responsible for helping […]

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Your College Connector

Client
Your College Connector
Deliverables
Brand identity, website design & development, social media plan

Your College Connector’s identity had to appeal to students and parents alike. As a facilitator to the college process, YCC’s goal is to link prospective college students to the information they need to make decisions about their college futures. After crafting a contemporary brand identity, Definition designed a clean and intuitive website, also implementing a […]

New! Your College Connector

T-Shirts Plus Color

Client
T-Shirts Plus Color
Deliverables
Brand identity, website design & development

The bold and vibrant brand identity reflects the colorful nature of their business. T-Shirts Plus Color, a screen printing and embroidery company with 18 years of experience, wanted a fresh new look for their brand. They asked us to create a new brand identity that would modernize their image and help them stand out in […]

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B-Line Apparel

Client
B-Line Apparel
Deliverables
Updated branding, website design & development, apparel design, client campaign concepts, client presentation materials, photography, & copywriting.

B-Line needed creative solutions to complement their world-class production standards. An industry leader in apparel production. B-Line turned to Definition to provide premium creative services for themselves, as well as their clients. We helped them create and pitch campaign concepts to existing high-level clients, with an apparel component at the core. We also designed and […]

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Cocoa Couture Website

Client
Cocoa Couture
Deliverables
Brand Identity, website, print ads, and marketing materials.

Cocoa Couture wanted a chic, elegant and feminine look for their brand. As a new fashion boutique in Pinecrest, Florida, Cocoa Couture sought to stand out by offering stylish, carefully selected items at moderate prices. We created a brand identity to attract their target market, using colors that both highlight the name of the company and […]

New! Cocoa Couture Website

Earth Happy

Client
Earth Happy
Deliverables
Branding, apparel & accessory line development, in-store POS, website design & development, animation, trade show booth, marketing materials & sales presentations.

Earth Happy wanted to create a brand that would attract a dynamic following. In response we developed the Earth Happy Movement, a fun and spirited branding campaign designing their apparel & accessory line, hang tags, in-store POS, print stationery, catalog and line sheet, buyer kit, website, trade show booth and high-end sales presentations. With artwork […]

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Everywear Apparel

Client
Everywear Apparel
Deliverables
Brand identity, apparel design, website design & development, trade ads, trade show booth, marketing materials.

With Everywear, we helped to build the entire brand from scratch. From the name to the brand identity, website to marketing materials, apparel line, trade ads and trade show booth, Definition was responsible for molding and defining this brand from the very start. Everywear creates destination apparel for gift shops throughout the US and Caribbean, […]

New! Everywear Apparel

The Condo Clinic

Client
The Condo Clinic
Deliverables
Brand identity, website design & development

Our client stands up for the little guys, we helped their brand stand out. The Condo Clinic is a Miami law firm that represents individuals in legal disputes with large condominium associations. Because attorney advertisements are limited by rules established by state bar associations, we set out to create a clean and modern design that […]

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T-Shirts 123

Client
T-Shirts 123
Deliverables
Brand identity, website design & development, character illustration, poster design

A major custom apparel company wanted to expand their offering to smaller local clients. With the help of Definition, they created a spinoff brand to address this new customer base. They wanted to simplify the process for clients to order limited quantities of printed t-shirts, and turned to us to create their brand identity and […]

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Glitzy Fabric

Client
Glitzy Fabric
Deliverables
Brand identity, website design & development

The name says it all, and our job was to make the brand shine. As a large manufacturer of children’s princess costumes, our client had a warehouse full of remnant fabric. With our help, they launched Glitzy Fabric as a new company and online shop to sell their excess fabric and create an additional source […]

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My Bungalow B

Client
My Bungalow B
Deliverables
Brand identity, website design & development, promotional apparel design

The challenge was to capture the look and feel of a dream vacation spot. Warm, earthy colors and a clean layout help convey luxury and casual elegance for the branding of this rental property on Treasure Cay in the Bahamas. The website includes a booking engine and search engine optimization. Guests of the property are treated […]

New! My Bungalow B

The Knitting Garden

Client
The Knitting Garden
Deliverables
Website design & development

The Knitting Garden wanted a web presence they could keep up-to-the-minute themselves. Definition designed and developed their website using a CMS (Content Management System), allowing the client access to manage site updates and embedded event calendar. Definition also took it as an opportunity to expand upon the existing preliminary brand identity, refining the look and […]

New! The Knitting Garden
Havana Nines
University of Florida
Homestead Fraternal Order of Police
Tropical Fruit News
Gables Fitness
Tropical Fruit Growers of S. Florida
B/E Aerospace
Trifecta
Nephron Corporation
City Year Miami
Your College Connector
T-Shirts Plus Color
B-Line Apparel
Cocoa Couture Website
Earth Happy
Everywear Apparel
The Condo Clinic
T-Shirts 123
Glitzy Fabric
My Bungalow B
The Knitting Garden