This is advertising redefined, a positive and integrated approach to marketing and design. Making brands friendlier since 2007.
Havana Nines wanted to create a gift program with a vintage Cuba twist.
A retailer of men’s fashion, Havana Nines manufactures and sells high-end Caribbean-inspired menswear. Definition created and branded a line of vintage Cuba-inspired t-shirts and caps, providing them with a lower cost offering, complementing the higher priced menswear in their stores. The first season’s [...]
UF wanted to create a custom learning experience online.
Using an online educational platform called EcoLearnIt, University of Florida presented us with the challenge of creating 3 Reusable Learning Objects (RLO’s), using course material covering spatial navigation. These custom RLOs are essentially Flash-based multimedia presentations featuring interactivity, animation, video, and audio narrations. The look & feel [...]
Homestead FOP wanted the ability to manage their off-duty police jobs online.
Accustomed to using an old-fashioned bulletin board method of posting and signing up for jobs, the Homestead Fraternal Order of Police wanted to take a more modern and accessible approach. Definition built them a custom website using a content management system, implementing a system [...]
Tropical Fruit News wanted a fresh and professional new look.
TFN is a bi-monthly publication targeted to growers, researchers and enthusiasts of tropical fruit. It is a project of the Rare Fruit Council International. Definition began working with RFCI in January of 2008 and reshaped the identity of the magazine. With a fresh new masthead and [...]
Gables Fitness asked us to take their website to a new level.
No stranger to e-marketing, Gables Fitness co-owner and fitness trainer, Glenn Greer, wanted a new web platform to go along with his company’s rebranding. The company’s old site allowed him to post and edit content, but the look and formatting of the old site [...]
TFGSF wanted to recreate their brand identity.
A collective of tropical fruit growers in South Florida had received grant funding to help market and create awareness for locally grown fruit. Dealing with politicians and large grocery retailers, TFGSF wanted an identity for their organization that would help them be taken seriously. With the need to represent [...]
B/E Aerospace asked us to help them stand out at the Corporate Run.
Having just undergone a merger and subsequent rebranding, B/E wanted a Corporate Run t-shirt design to tie in closely with the new branding. Definition worked closely with them and carefully crafted a design that captured the spirit of the run, while emphasizing their [...]
Trifecta came to us as a blank canvas.
An entrepreneurial triathlon racing team wanted to create a multi-tiered brand reflecting their competitive, fixed-gear riding lifestyle. We defined the Trifecta brand from the ground up, carefully developing their brand identity, apparel line, team racing gear and website. We designed Trifecta to be a movement, with trifectagear.com serving [...]
Nephron wanted a clean and conservative approach to their brand identity.
Their goal was to launch a medical recruitment business with an inviting and professional looking brand. We meticulously developed the Nephron brand identity, with a symbolic emphasis on connectivity. From the company logo and print stationery to the brand’s website, the converging arrows subtly illustrate [...]
The dropout rate in our community’s schools has reached an alarming level.
Acknowledging that the youth of today are the leaders of tomorrow, Definition proudly supports City Year Miami for their impact in our underachieving public schools and the community as a whole. An active member of their marketing committee, Definition is responsible for helping to [...]
Your College Connector’s identity had to appeal to students and parents alike.
As a facilitator to the college process, YCC’s goal is to link prospective college students to the information they need to make decisions about their college futures. After crafting a contemporary brand identity, Definition designed a clean and intuitive website, also implementing a complementary [...]
The bold and vibrant brand identity reflects the colorful nature of their business.
T-Shirts Plus Color, a screen printing and embroidery company with 18 years of experience, wanted a fresh new look for their brand. They asked us to create a new brand identity that would modernize their image and help them stand out in a [...]
B-Line needed creative solutions to complement their world-class production standards.
An industry leader in apparel production. B-Line turned to Definition to provide premium creative services for themselves, as well as their clients. We helped them create and pitch campaign concepts to existing high-level clients, with an apparel component at the core. We also designed and developed [...]
Cocoa Couture wanted a chic, elegant and feminine look for their brand.
As a new fashion boutique in Pinecrest, Florida, Cocoa Couture sought to stand out by offering stylish, carefully selected items at moderate prices. We created a brand identity to attract their target market, using colors that both highlight the name of the company and create [...]
Earth Happy wanted to create a brand that would attract a dynamic following.
In response we developed the Earth Happy Movement, a fun and spirited branding campaign designing their apparel & accessory line, hang tags, in-store POS, print stationery, catalog and line sheet, buyer kit, website, trade show booth and high-end sales presentations. With artwork and [...]
With Everywear, we helped to build the entire brand from scratch.
From the name to the brand identity, website to marketing materials, apparel line, trade ads and trade show booth, Definition was responsible for molding and defining this brand from the very start. Everywear creates destination apparel for gift shops throughout the US and Caribbean, so [...]
Our client stands up for the little guys, we helped their brand stand out.
The Condo Clinic is a Miami law firm that represents individuals in legal disputes with large condominium associations. Because attorney advertisements are limited by rules established by state bar associations, we set out to create a clean and modern design that would [...]
A major custom apparel company wanted to expand their offering to smaller local clients.
With the help of Definition, they created a spinoff brand to address this new customer base. They wanted to simplify the process for clients to order limited quantities of printed t-shirts, and turned to us to create their brand identity and a [...]
The name says it all, and our job was to make the brand shine.
As a large manufacturer of children’s princess costumes, our client had a warehouse full of remnant fabric. With our help, they launched Glitzy Fabric as a new company and online shop to sell their excess fabric and create an additional source of [...]
The challenge was to capture the look and feel of a dream vacation spot.
Warm, earthy colors and a clean layout help convey luxury and casual elegance for the branding of this rental property on Treasure Cay in the Bahamas. The website includes a booking engine and search engine optimization. Guests of the property are treated to [...]
The Knitting Garden wanted a web presence they could keep up-to-the-minute themselves.
Definition designed and developed their website using a CMS (Content Management System), allowing the client access to manage site updates and embedded event calendar. Definition also took it as an opportunity to expand upon the existing preliminary brand identity, refining the look and feel [...]