Earth Happy wanted to create a brand that would attract a dynamic following.
In response we developed the Earth Happy Movement, a fun and spirited branding campaign designing their apparel & accessory line, hang tags, in-store POS, print stationery, catalog and line sheet, buyer kit, website, trade show booth and high-end sales presentations. With artwork and involvement from licensed artists, such as the internationally renowned Romero Britto, Definition designed and developed the overall vision for the line, as well composing the art for each piece and following through to production.