Everywear Apparel

With Everywear, we helped to build the entire brand from scratch.
From the name to the brand identity, website to marketing materials, apparel line, trade ads and trade show booth, Definition was responsible for molding and defining this brand from the very start. Everywear creates destination apparel for gift shops throughout the US and Caribbean, so we gave the brand a global look, with a logo and color scheme reminiscent of the earth. Our involvement resulted in a tight and cohesive brand, with a consistent voice across all marketing materials.