Havana Nines wanted to create a gift program with a vintage Cuba twist.
A retailer of men’s fashion, Havana Nines manufactures and sells high-end Caribbean-inspired menswear. Definition created and branded a line of vintage Cuba-inspired t-shirts and caps, providing them with a lower cost offering, complementing the higher priced menswear in their stores. The first season’s products were an overwhelming success, so for the spring season of 2010 they asked us to help expand the program. We created a new set of tees and caps, plus a complementary range of hard goods. We designed custom packaging for each piece, mimicking the look of vintage cigar boxes. We also designed their in-store POS and a print catalog for their wholesale efforts.  We are currently working on a new season of t-shirt designs for Fall 2010.