Cocoa Couture wanted a chic, elegant and feminine look for their brand.
As a new fashion boutique in Pinecrest, Florida, Cocoa Couture sought to stand out by offering stylish, carefully selected items at moderate prices. We created a brand identity to attract their target market, using colors that both highlight the name of the company and create an appealing setting to showcase their products in-store and online. In addition to all of their marketing materials, press kit and staff tees, Definition has directed photo shoots and created full-page ads for Cocoa Couture in local and national fashion magazines.