T-Shirts 123

A major custom apparel company wanted to expand their offering to smaller local clients.
With the help of Definition, they created a spinoff brand to address this new customer base. They wanted to simplify the process for clients to order limited quantities of printed t-shirts, and turned to us to create their brand identity and a basic web presence. We created a friendly character with a cheerful 1950s look to visually convey their service-with-a-smile attitude, welcoming new clients to approach a big company with a small order.