Trifecta came to us as a blank canvas.
An entrepreneurial triathlon racing team wanted to create a multi-tiered brand reflecting their competitive, fixed-gear riding lifestyle. We defined the Trifecta brand from the ground up, carefully developing their brand identity, apparel line, team racing gear and website. We designed Trifecta to be a movement, with serving as the hub for the Trifecta Revolution. The site showcases a line of men’s and women’s tees we created, as well as the Team T3 triathlon skinsuits we designed for them to compete in style.