Tropical Fruit Growers of South Florida

TFGSF wanted to recreate their brand identity.
A collective of tropical fruit growers in South Florida had received grant funding to help market and create awareness for locally grown fruit. Dealing with politicians and  large grocery retailers, TFGSF wanted an identity for their organization that would help them be taken seriously. With the need to represent a wide variety of tropical fruits and with input from their diverse board of directors, Definition created a clean, professional and dynamic logo for the organization. The branding has been used on their website, in videos, and embroidered onto polos, helping enhance the perception of the organization.